A legendary flavor adventure awaits.

Cayman Jack is brand that’s big on flavor, but light on awareness. In order to get the margarita in more carts during the ever-important summer season, we needed a well-known partner to help bring our unmatched flavors to the forefront.

Aarón Sánchez was the perfect match. His authenticity and passion for food was exactly what we needed to showcase Cayman’s unique lineup of margs. And a chance to go on a foodie adventure with him didn’t hurt either…

Together with the chef, we created a series of content for social. It drove followers to our site, where they would find recipes that paired with each Cayman Jack flavor.

Visitors could also enter for a chance to win a VIP culinary experience in New Orleans.