Silver Reggies Winner

Every White Claw is your ticket to Charlie XCX

Once a cultural phenomenon, White Claw needed to regain relevancy, especially during their most critical selling season. Our solution? White Claw Fest, the first-ever augmented reality music festival headlined by summer’s most iconic artist, Charli XCX.

Every White Claw was an exclusive “ticket” into the show, fusing cutting-edge tech and emerging music to redefine the summer festival experience.

Accessing White Claw Fest

White Claw drinkers scanned their can to access our virtual festival grounds. Once in, they could get a 360 view of Charli XCX performing her first Brat single, 360, head to the prize tent to win festival tickets IRL or visit the bar for music inspired cocktail ideas.

Cocktail Content

We created a series of themed cocktail videos that lived within the AR Fest and on White Claw social throughout the summer.

<< Social >>

Social posts from both Charli XCX and the brand helped get the word out on White Claw Fest, driving followers to get in on the action all summer long.

Amped up on-prem

We brought the program through the line, with on-prem tools that promoted White Claw Fest, Charli’s signature cocktail and music-themed group serves.

In-store POS

Shoppers were invited to White Claw Fest via standard point-of sale elements. Case cards, pole toppers, WOW displays, etc. all featured program details.